Our latest uni project was a live brief from the hosiery brand Pretty Polly who wanted our help to re-position their SHAPEWEAR range to a younger audience. They wanted us to produce a viral video along with a social media and pr strategy.
Immediately we were thinking a baby monkey riding on a pig (wearing tights?) or Harlem shake edit... but we realised neither seemed quite brand appropriate and we needed to focus on the idea of shapewear being a girls secret.
So our group came up with the idea of Girls best kept secrets...with a twist. So addressing all the guys out there, this is the truth...
See what you think
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